Sunday, May 07, 2006

What about the reason for sneakers? They were made for athletic diversions, to allow us to, in comfort, run or jump or play. Today, this is exacerbated in the advertising, depiction, and packaging for sneakers. The way they are shown is hyper athletic. As with the advertisement, this is a pipe dream of the population. Everyone wants to be fit, running up hundreds of stairs without getting tired, pounding the pavement at 5 am, or getting that basket that shatters the hoop. Can sneakers promise this? No, but they can help you believe in the possibility. We are the fattest country in the world, but we buy (get number) of sneakers every _____. I have pairs and pairs of them in my closet, but that doesn’t make me Michael Jordan.
We buy so many of these things, spending (number) on them, while they are made so cheaply. They often fall apart easily, and are made so that you will have to quickly get another pair. But why? Couldn’t they be made to last? Of course, so could cars, cell phones and flashlights, but they aren’t. Consumerism rules. The American public is obligated to buy more, weather it be because we want to look like Micha Barton, or because the soles of our running shoes have fallen off, we will need to buy more.


revision:
What was the origional reason for buying sneakers, and have we come so far from that? Athletics is the Answer. Chuck taylors were once basketball sneakers before they were a punk craze, for people to run, jump and play in. Topday the athletisim aspect of the use of sneakers is played up in advertising, public depiction and packaging. They are shown as hayper athletic. People are willing to shell out often times more than fifty dollars a pair when they buy into the pipe dream that the advertisment sells; that maybe if they wear the shoes they too can become fit, run up hundreds of stairs without getting tired, or get that basket that shatter the backboard while swinging on the hoop. Sneakesr can't promise this with their cheap matericals, ,assembled in foriegn countries, but they help people believe int eh possiblities. We are the fattest country in the world, running around in our sneakers that fall apart so quickly, but we don't seem to care. We just buy more pairs in our consermerist culture, hopin gone day we weill become Michael Jordan. They could be made to last, but would our dreams then fade out in favour of reality? Cars, cell phones and flashlights could as well but that's not going to happen either. Our culture just wants to be Tiger woods, not worrying about the consequenses that occur just from making their shoes.

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